Branded queries such as “Southwest Airlines” have begun turning up Google results with large-scale banner ads while searches for artists have started a roll-out of specialized YouTube listings. This is all part of a multi-tiered Google Search modification that brings more cash to the search giant and allows brand integration to run in one case, with quicker results for the searcher’s wants and needs in the other, done in part as part of the Hummingbird initiative.
The YouTube part of this equation brings up a new carousel of items from YouTube, songs the lot of them. If you do a search for “Daft Punk songs”, as we have in the hero image of this article, you’ll find a set of songs both new and old, each of them linked to the appropriate YouTube music video or still-video-with-music as you please. This push also connects to Google Now.
Pressing the “keep you updated” link in this music artist search brings on Google Now alerts for the artist in your Android smartphone. Google Now (through Google Search) was also updated recently for Android to show off Video Game results in a similar manner.
Google Search also adds a lovely set of gigantic banner advertisements to search results for certain unique brands. One example of this, as pointed out by Search Engine Land, is Southwest Airlines. When you search for this topic you may or may not see a banner with a plane from the airline’s fleet alongside the web address for the brand.
The YouTube part of this equation brings up a new carousel of items from YouTube, songs the lot of them. If you do a search for “Daft Punk songs”, as we have in the hero image of this article, you’ll find a set of songs both new and old, each of them linked to the appropriate YouTube music video or still-video-with-music as you please. This push also connects to Google Now.
Pressing the “keep you updated” link in this music artist search brings on Google Now alerts for the artist in your Android smartphone. Google Now (through Google Search) was also updated recently for Android to show off Video Game results in a similar manner.
Google Search also adds a lovely set of gigantic banner advertisements to search results for certain unique brands. One example of this, as pointed out by Search Engine Land, is Southwest Airlines. When you search for this topic you may or may not see a banner with a plane from the airline’s fleet alongside the web address for the brand.
