Today we’re starting to test an easier way to watch videos on Facebook. Now when you see a video in News Feed, it comes to life and starts playing. Videos initially play silently, and if you want you can tap to play with sound in full screen. Scroll past if you don’t want to watch
So, you thought you could escape the coming era of auto-play video ads on Facebook by accessing the site through your mobile phone, did you? Well, you’re out of luck. Facebook announced this week that it will bring auto-play videos to its mobile app that wouldn’t play any sound unless users click on them. Although the auto-play videos will be limited to videos from users’ friends and their favorite bands at first, Facebook does say that it wants to bring silent auto-play video ads to its mobile app if they won’t degrade the user experience. Facebook has been experimenting with adding auto-play ads with full sound to users’ pages on its desktop website although it’s apparently still trying to figure out how to add them without driving users crazy.
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